EXAMPLE FOR WRITING ANALYSIS ADVERTISING ESSAY

An advertising essay is a written piece that aims to persuade the reader to take a certain action or consider a particular viewpoint. This type of essay often uses emotional appeals to persuade the reader to take action or to consider a particular perspective.

Here is an example of how to write an advertising analysis essay:

Title: The Power of Emotion in Advertising

Introduction:

Advertising is a powerful tool that can be used to influence consumer behavior and drive sales. One of the key ways that advertisers capture the attention of their audience is by appealing to their emotions. In this essay, I will analyze the emotional appeals used in a particular advertisement and discuss how effective they are at persuading the viewer to take action.

Body Paragraph 1:

The advertisement I have chosen to analyze is a commercial for a popular brand of laundry detergent. The commercial features a mother and her young child playing together in a field of colorful flowers. As the child runs and plays, their clothes become dirty and stained. However, when the mother uses the advertised laundry detergent, the stains are easily removed and the child's clothes look as good as new.

The emotional appeal in this advertisement is the idea of protecting the innocence and purity of childhood. By showing the mother lovingly caring for her child and keeping their clothes clean and fresh, the advertisement suggests that the detergent can help preserve the beauty and innocence of childhood. This appeal is effective because it taps into the emotions of parents who want to protect their children and keep them happy and healthy.

Body Paragraph 2:

Another emotional appeal used in the advertisement is the idea of creating a happy and harmonious family environment. The commercial shows the mother and child playing together in a beautiful, natural setting, surrounded by colorful flowers and sunshine. This creates a sense of joy and happiness, and suggests that using the advertised laundry detergent can help create a happy and harmonious home. This appeal is effective because it speaks to the desires of many people to create a happy and loving home for their families.

Body Paragraph 3:

The final emotional appeal used in the advertisement is the idea of cleanliness and freshness. The commercial shows the child's clothes becoming dirty and stained, but then being easily and effectively cleaned with the advertised laundry detergent. This creates a sense of satisfaction and accomplishment, as if using the detergent will make the viewer's life easier and more orderly. This appeal is effective because it speaks to people's desire to maintain a clean and orderly home, and to feel good about the products they use to do so.

Conclusion:

The emotional appeals used in this advertisement are effective at persuading the viewer to consider using the advertised laundry detergent. By appealing to the emotions of protecting childhood innocence, creating a happy family environment, and maintaining cleanliness and freshness, the advertisement effectively captures the attention of the viewer and encourages them to take action.

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